As SVP, head of experiential for creative marketing agency Public Label, Erica creates memorable moments for well-known brands including Moët Hennessey, Ford Bronco, Adidas, BRP and Progressive. Informally referred to as Public Label’s “Captain of Experiential,” Erica is passionate about empowering others, influencing change and achieving actionable results.
Prior to joining Public Label, Erica was VP of Account Management at MKTG, a global lifestyle marketing company and part of the Dentsu Aegis Network, where she also served as the Experiential division’s Chairperson of DE&I Council. Throughout her 14 years at MKTG, Erica was consistently recognized as a top achiever, earning industry awards such as Ex Awards, Pro Awards, and Sports Business Journal Awards. She has designed multi- million dollar marketing strategies for top brands and properties including including the NFL, MLB, MLS, NBA, United States Olympic Committee, Microsoft, Pillsbury, AT&T, Google, Wells Fargo and Pepsi.
Before MKTG, Erica spent time at Mauldin Brand Agency in Atlanta, where she established the branding division and led marketing efforts for major clients, including NASCAR, Nextel, Craftsman, BET, So So Def Entertainment, Columbia Records, Def Jam Records, and AEG.
Earlier in her career, Erica was recruited to help launch the WNBA during the league’s inaugural season (1997) and made history by becoming the Phoenix Mercury’s first Public Relations Director. In her role, not only was she building a new future for female athletes everywhere, but she was touching all aspects of marketing from sponsorship, media relations and community relations, to consumer journeys, merchandising and retail.
A former track & field super-star athlete and Hall of Fame Inductee, Erica currently serves on the Board of WISE NYC Metro (Women in Sports and Events), a nonprofit organization focusing on women in the business of sports.
When she’s not spending her free time serving on boards, building communities or making playlists, Erica is attending live events herself. Did someone say Beyonce?