The social media hub at the Wells Fargo Championship, a professional golf tournament on the PGA Tour held in early May in Charlotte, NC, this year generated 40,000 social engagements by fans and 310 million impressions throughout the week. It has been hailed by golf’s powers that be as a best practice for amplifying the social impact of a tournament by leveraging all major social platforms, including Instagram, Facebook, Twitter, Snapchat and LinkedIn, ultimately generating brand and name exposure for the bank.
The Together Experience Tour was developed in support of Wells Fargo’s new Working Together Brand campaign which launched late April 2015. The objective of the new brand campaign is to tell the Wells Fargo story by leveraging key and emerging dimensions of our brand pillars of relationship and guidance and bring to life the brand promise of “Together We’ll Go Far”. The Together Experience Tour includes three interactive stations that combine technology and fun to reinforce Wells Fargo’s brand promise of “Together We’ll Go Far”.
Team USA has their sights set on Sochi and the celebration started yesterday with Team USA appearances on the Today Show that highlighted Figure Skating, Bobsled and Freeskiing. We, Team Epic, will once again support the USOC and Team USA in generating excitement, spirit and awareness for the sports, Team USA athletes and Sochi Olympic Winter Games and Paralympic Games through the development and execution of the Road to Sochi 100 Days Out Celebration (Tuesday October 29th) and the Road to Sochi Tour (mobile) that will continue consumer engagement all the way through the Olympic Games.
Team Epic Produces: Road to London: 2012 100 Days Out Summer Olympic Experience, Times Square NYC.